Amex-Case-Study

The Company

American Express is a multinational financial services corporation, ranked as the 22nd most valuable brand in the world and is one of the top 20 most admired companies in the world.

The Challenge

American Express wanted to present their Meetings & Events services to a select number of prospective clients. They worked with their agency WRG to design and manufacture a sophisticated looking presentation box to hold a 70 page A4 information booklet, as well as simultaneously playing an informative video.

The Solution

VideoPak designed a sleek and stylish looking VideoPak Presentation Box which was used to promote American Express’ service. The custom-designed prod-uct was finished to a high quality standard and oozed a professional, clean and classy feel. This VideoPak Presentation Box utilised light sensor technology to activate the VideoPak technology built into the lid of the Box which automatically started playing when the lid was opened. Amstore Innovation mass-mailed the boxes to American Express agents around the world.

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