British-Gas-Study

The Company

British Gas is the largest UK energy and home services brand. They supply gas and electricity, boilers and boiler covers as well as other home services. British Gas is a subsidiary of Centrica and serves around twelve million homes in the UK.

The Challenge

British Gas were launching their new product ‘Hive’ which was designed to help their customers sync their homes with their busy lifestyles. A unique marketing tool was sort after to reach their target market and communicate the brand new video to the trade in a way that would be remembered. The video was created to help spread the word about the key features of ‘Hive’.

The Solution

British Gas opted to use a Micro Vid eoPak with a 2.4” screen. This micro VideoPak was produced in just 4 days. It was not only personally handed out to their target market but it was also mailed out to various, carefully selected high profile companies/property developers that would be interested in the product launch. The Micro VideoPak was compact, neat and effortlessly communicated the marketing message through a crystal clear LCD screen, showing the simplicity of using the new ‘Hive’ technology.

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