Colgate-POS-Case Study

The Company

The Colgate-Palmolive Company is an American multinational consumer products company focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products. They are a leading manufacturer of Oral Care and Personal Care products.

The Challenge

Colgate identified surgies and waiting rooms as a key location to communicate with their target audience. In their campaign to promote healthier teeth, they asked VideoPak to design a solution that could withstand heavy handling from users to communicate video important video messages whilst promoting their porducts and their brand. The VideoPak units needed to be durable & hygenic so they could be kept clean when handled by clients visiting the surgery.

The Solution

After producing several unique samples for Colgate in various printed plastics we reached a final solution to produce a high quality VideoPak slate manufactured using an ABS plastic outer edge and a super high quality printed plastic fascia. The VideoPak slate could be used as a tablet style viewer, or a Point of Sale unit that could free-stand on a shelf or counter top. The VideoPak had a high quality 7” screen and an over sized battery for a longer shelf life. High output speakers were used for loud and high quality sound with audio button controls. The unit had a socket for headphones should they be required and four video selection buttons.

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