Mr Porter-Case Study

The Company

Mr Porter has quickly become the one stop designer shop for men, boasting an impressive portfolio of 170 of the world’s leading designer brands. The Mr Porter brand is an online retailer selling a variety of fashion items.

The Challenge

Mr Porter wanted to produce a unique marketing product to use at the London Fashion week to impress attendees and showcase their new promotional marketing videos. They wanted an engaging and memorable product that would be considered unique and had the ability to ‘wow’ the attendees into watching the video. They wanted to thrill their target audience!

The Solution

The VideoPak team designed and produced one of the most innovative VideoPaks to date – VideoPak SliderPak. The pack comprised a standard 2.4” screen with VideoPak technology, but it was fused into super creative packaging. The electronics automatically turned on and the video began to play once the SliderPak was ‘slid’ open. The VideoPak slider created an almighty stir amongst attendees at the event.

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