RoyalMail-Case Study

The Company

Royal Mail, established in 1516, is a postal service company operating in the UK. The company’s main responsibilities lie in mail collection and delivery throughout the UK.

The Challenge

Royal Mail wanted an impressive marketing tool to communicate the announcement of their new ‘Mailmark barcode technology’ at an event. The new service offering is unique and impressive and an equally impressive marketing tool was needed to accentuate the effectiveness of Mailmark technology.

The Solution

Amstore Innovation designed a VideoPak solution that represented the Royal Mail brand with their very familiar Royal Mail red, and a 7inch LCD screen. The VideoPak technology was custom designed to play both Videos and also a series of powerpoint slides that were showcased on the VideoPak as JPEG image slides.

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