A video testimonial is a great way to connect with your customers.
By having your customers talk about how your company’s products/services have helped them solve a problem it can encourage new customers to want to work with you. Video testimonials are a popular way to self promote, engage with new customers and gain their trust.
You want your customers to feel like they can relate to you and your brand.
Here are 3 reasons why using video testimonials will help your business remain successful now and well into the future.
1) THEY ADD A HUMAN ELEMENT TO YOUR BUSINESS
A video testimonial can connect real people looking for solutions to real problems.
If you need a face to share a story about your business, there is nothing more effective than an engaging video testimonial. It will add a human element that print alone options can’t.
Videos are engaging, interactive, persuasive, entertaining and memorable.
As humans, we are naturally wired to react to other humans. If someone says that they liked your product/service and it worked well for them, others will perceive it working well for them too. It is more likely they will buy into your brand, products/services having heard other client success stories.
2) THEY CREATE STRONGER BONDS
Where an explainer video will help your customers understand your product/services, a video testimonial will help create a strong bond between your business and your customers.
Earning the trust of your customers is no easy task and ensuring repeat customers remain loyal to your brand is even harder.
By asking your more enthusiastic customers to feature in your videos, they can tell the story of their pain points and problems, and how your product/service solved them.
They can talk about who they are, how they use your product or service, and what they like about the company.
3) THEY ARE A POWERFUL MARKETING TOOL
As a marketing solution, a video testimonial can work wonders for many businesses. You can use them in presentations, as an intro for video-conference calls or as the sole media content for your advertising campaign.
Many of the world’s top brands and agencies will use video testimonials as an introduction to their sales pitch to get the customer excited about the products/services.
How you choose to market your testimonial is up to you. Video is easily adaptable and functions in many settings, from social media, live-in person or as part of a presentation.
Use video testimonials wisely to watch your company grow.
Here at Fuse Innovation we offer many tech in print solutions that can deliver video content, show you the potential of video marketing and why video marketing is an important aspect of your next marketing strategy.
We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.