Amstore Innovation / VideoPak and the DMA

We are pleased to now be a part of the DMA – Direct Marketing Association.

The DMA UK represents the nation’s multi-billion pound direct marketing industry. With more than 1,000 corporate members the DMA UK offers the latest and most creative thinking and the greatest community of digital and direct marketing experts, leaders, shapers and creators (not to mention legal advice, business-critical research, educational and networking events, niche tools and resources).

The organisation also promotes the industry’s interests to policy and lawmakers in UK government and the European Parliament.

The DMA UK’s vision is to create a vibrant future for Britain by putting 1-to-1-to-millions communication at the heart of business, even society: promoting organisation-consumer relationships that are genuine, in touch with the individual’s needs, inspiring, helpful and mutually beneficial.

Being DMA member is a badge of accreditation. DMA provides the industry best-practice guidelines, legal updates and a code that puts the customers at the heart.

It aims to promote one-to-one marketing as a true exchange of value between business, looking to prosper, and customers, looking to benefit.

The DMA themselves have already used Amstore Innovation’s engaging Digital Key product to show the world that they are at the forefront of innovative and engaging marketing communications.