Are you maximising the potential of your video?
- Did you know that videos can help increase people’s understanding of your product or service by 74%? (Digital Sherpa)
- Did you know viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text? (Insivia)
- Did you know 70% of marketing professionals report that video converts better than any other medium?– (MarketingProfs)
- Did you know 90% of user say that seeing a video about a product is helpful in the decision process? (Insivia)
With these statistics in mind you would be a un-wise to forget the power of video marketing!
Video is one of the most effective solutions in a digital marketing campaign in 2019 — and with very good reason.
As visual species, we find videos more engaging, interactive and memorable. Video is more popular than any other type of content. Video as a means of storytelling, selling and advertising is no longer a nice to include option – it’s a necessity. If you want to engage with your target audience, increase conversion and awareness, a video marketing strategy is the way forward.
Here are some helpful tips to help ensure your marketing video achieves the full impact it is designed to do.
- Decide what you want your video marketing message to say
People have short attention span’s so video marketing works best when the message is clear and concise.Ensure your message is straight forward.
Work out the one or two key factors that will make you stand out to prospective customers and make them choose you over competitors.
- Understand your target audience
However good your video marketing message is, it is vital to focus your attention on the people you are most likely to work with.
It is important to know your target audience and one way of doing this is to gather feedback from your your existing customers. Why did they choose your business? Is it your service, price or range of products? The type of company you are targeting? The times they are most likely to purchase.
- Gain the right attention
The beauty of video marketing is it’s ability to deliver a key message and hold your audience’s attention. Video marketing can reinforce your brand values in a deep and emotional way.
Simple techniques to help engage with your customers includes tailoring your message direct to them and keeping your video message clear and to the point.
To ensure your video message is compelling and stands out consider how to get people talking.
If you offer something unique and want to tell your target audience about it how can you connect with them? Take time to understand who they are, for example where they like to socialise; whether it be Twitter , Facebook or LinkedIn.
- Call to action
Without a call to action (CTA) regardless of your video content it may fail to achieve your desired results.
Your CTA must be clear and direct. What do you want people to do once they have viewed your video? Good examples ‘Find out more’, ‘visit our website’ or ‘subscribe to our blog’, ‘Make a purchase’, ‘Pricing & Information’… Where does your video lead the viewer? It is important to interact and engage and not leave the viewer hanging and wondering what to do next.
Remember it is not only vital to ensure your video marketing content is engaging but also to ensure your audience watch the entirety of the video and follow your call to action.