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Whilst we sit tight in our home working environments, the thought of having AN INTERESTING, WELL TIMED, RELEVANT, direct mail drop on our doormats is, WELL, KINDA exciting – ESPECIALLY AS THE EXCITEMENT OF WAITING FOR AN AMAZON DELIVERY FOR SOMETHING WE HAVE ORDERED AND CANT GET ANY OTHER WAY IS AT AN ALL TIME … Read more
Digital marketing is imperative in today’s fast paced busy marketing universe. It can allow you to reach out to anyone, anywhere at any time internationally. Whether you’re a local small shop, a large department store or your business is solely online, digital marketing will make a huge impact on how you advertise, market and sell … Read more
A video testimonial is a great way to connect with your customers. By having your customers talk about how your company’s products/services have helped them solve a problem it can encourage new customers to want to work with you. Video testimonials are a popular way to self promote, engage with new customers and gain their … Read more
Whether your business is old or new, delivering video content to your clients and prospects is a fantastic way to grab and hold their attention. How many times do we turn to YouTube when we want to learn more about a product and how best to use it? Maybe your clients/prospects don’t fully understand your … Read more
We love making purchases, feeling the rush of pleasure chemicals, such as dopamine lighting up our emotions and feelings. As humans, ‘things’ make us feel good and we like to feel good. So if buying ‘things’ makes us feel good then the urge to satisfy that warm good feeling is strong. When a buyer decides … Read more
Video marketing is a powerful form of digital marketing that can help grow your business. Many businesses and brands find fresh and innovative ways to use video marketing to engage with their target audience on a personal level. Video is a highly effective form of content enabling you to connect, communicate and engage with your … Read more
…and rightly so after delving into the Royal Mail Market Reach Report of ‘Mail Cuts Through’. The study measured neuroscience research to branded mail, email and social media advertising. The content was based on real brand campaigns with consistent messaging across the three channels. Technology called SST (Steady State Topography) was used and participants were … Read more
Whilst so many of us are working, home educating, exercising, dining and entertaining the family at home never have we all spent so much time under one roof. As we continue our daily lives from home in every aspect, sales direct mail and marketing door drops landing on our door mats have become more valuable than ever. … Read more
With everything going on at the moment it’s only natural to feel worried and distracted. Our headspace can feel full and we just can’t seem to see clearly for what the future may hold… Here at Fuse we’ve been taking a look through our huge archive and library of tech in print solutions and reminiscing. It’s been … Read more
Whilst we isolate and social distance ourselves from our colleagues, friends, family and loved ones the power of video has never been so real, relevant and important. With platforms such as Zoom, (from the day of the UK lockdown the Zoom app was downloaded 2.3 million times compared to 56,000 times a day, 2 months earlier (Apptopia/The Guardian) … Read more
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