Since the pandemic people have been strongly responding to direct mail. Physical mail has the ability to engage and interact with a target audience in their own settings. Many marketeers are looking to include mail in their marketing campaigns and for some this will be their first experience of fusing physical and digital mail within … Read more
Video is like other marketing solutions, without a call to action (CTA) little or nothing may happen. No matter how good the quality of the video content or how well planned it is, your target audience will get lost without a clear and concise call to action. You won’t achieve your desired results unless you … Read more
What is Video Marketing? Video marketing is a really powerful form of digital marketing that can help grow your business. Many businesses and brands find new and innovative ways to use video marketing to engage with their target audience on a personal level. Once you have engaged with a customer, you have gained their trust. … Read more
Whilst we sit tight in our home working environments, the thought of having AN INTERESTING, WELL TIMED, RELEVANT, direct mail drop on our doormats is, WELL, KINDA exciting – ESPECIALLY AS THE EXCITEMENT OF WAITING FOR AN AMAZON DELIVERY FOR SOMETHING WE HAVE ORDERED AND CANT GET ANY OTHER WAY IS AT AN ALL TIME … Read more
Digital marketing is imperative in today’s fast paced busy marketing universe. It can allow you to reach out to anyone, anywhere at any time internationally. Whether you’re a local small shop, a large department store or your business is solely online, digital marketing will make a huge impact on how you advertise, market and sell … Read more
A video testimonial is a great way to connect with your customers. By having your customers talk about how your company’s products/services have helped them solve a problem it can encourage new customers to want to work with you. Video testimonials are a popular way to self promote, engage with new customers and gain their … Read more
Whether your business is old or new, delivering video content to your clients and prospects is a fantastic way to grab and hold their attention. How many times do we turn to YouTube when we want to learn more about a product and how best to use it? Maybe your clients/prospects don’t fully understand your … Read more
We love making purchases, feeling the rush of pleasure chemicals, such as dopamine lighting up our emotions and feelings. As humans, ‘things’ make us feel good and we like to feel good. So if buying ‘things’ makes us feel good then the urge to satisfy that warm good feeling is strong. When a buyer decides … Read more
Video marketing is a powerful form of digital marketing that can help grow your business. Many businesses and brands find fresh and innovative ways to use video marketing to engage with their target audience on a personal level. Video is a highly effective form of content enabling you to connect, communicate and engage with your … Read more
…and rightly so after delving into the Royal Mail Market Reach Report of ‘Mail Cuts Through’. The study measured neuroscience research to branded mail, email and social media advertising. The content was based on real brand campaigns with consistent messaging across the three channels. Technology called SST (Steady State Topography) was used and participants were … Read more
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