Direct Mail Post Pandemic

Since the pandemic people have been strongly responding to direct mail. Physical mail has the ability to engage and interact with a target audience in their own settings. Many marketeers are looking to include mail in their marketing campaigns and for some this will be their first experience of fusing physical and digital mail within … Read more

CTA with Video Marketing

Video is like other marketing solutions, without a call to action (CTA) little or nothing may happen. No matter how good the quality of the video content or how well planned it is, your target audience will get lost without a clear and concise call to action. You won’t achieve your desired results unless you … Read more

The Power of Video Marketing in 2021

What is Video Marketing? Video marketing is a really powerful form of digital marketing that can help grow your business. Many businesses and brands find new and innovative ways to use video marketing to engage with their target audience on a personal level. Once you have engaged with a customer, you have gained their trust. … Read more

Why Direct Mail

Whilst we sit tight in our home working environments, the thought of having AN INTERESTING, WELL TIMED, RELEVANT, direct mail drop on our doormats is, WELL, KINDA exciting – ESPECIALLY AS THE EXCITEMENT OF WAITING FOR AN AMAZON DELIVERY FOR SOMETHING WE HAVE ORDERED AND CANT GET ANY OTHER WAY IS AT AN ALL TIME … Read more

Digital Marketing Tips for Beginners

Digital marketing is imperative in today’s fast paced busy marketing universe. It can allow you to reach out to anyone, anywhere at any time internationally. Whether you’re a local small shop, a large department store or your business is solely online, digital marketing will make a huge impact on how you advertise, market and sell … Read more

The Way It Makes You Feel

We love making purchases, feeling the rush of pleasure chemicals, such as dopamine lighting up our emotions and feelings. As humans, ‘things’ make us feel good and we like to feel good. So if buying ‘things’ makes us feel good then the urge to satisfy that warm good feeling is strong. When a buyer decides … Read more

How To Get Started with Video Marketing

Video marketing is a powerful form of digital marketing that can help grow your business. Many businesses and brands find fresh and innovative ways to use video marketing to engage with their target audience on a personal level. Video is a highly effective form of content enabling you to connect, communicate and engage with your … Read more

We’ve Been Swooning Over Direct Mail…

…and rightly so after delving into the Royal Mail Market Reach Report of ‘Mail Cuts Through’. The study measured neuroscience research to branded mail, email and social media advertising. The content was based on real brand campaigns with consistent messaging across the three channels. Technology called SST (Steady State Topography) was used and participants were … Read more