Why Use Video For Marketing

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia) Videos have become increasingly popular in business and in recreational use. Whatever your industry may be, video content plays a vital role in any successful marketing strategy. There are many ways video can … Read more

Why Is Video Marketing Important?

Video is naturally engaging. Whilst we are constantly being overloaded with information, it’s essential for businesses to offer content that is easy to understand and absorb. Video marketing is the ideal solution to engage and inform your existing customers and new prospects. The videos can be fun, informative and can allow a company to show … Read more

What Is Video Marketing?

Video marketing is one of the most powerful marketing tools in today’s competitive B2B marketing world. Many businesses and brands find fresh and innovative ways to use video to reach out to existing and new customers. Through a short, visually-appealing video a customer can quickly and effectively obtain the information they need about a business … Read more

Why Combine Physical And Digital Solutions?

IT’S CLEAR THAT PHYSICAL MARKETING IS STILL HOLDING ITS PLACE FIRMLY IN TODAY’S FAST PACED CONSUMER DRIVEN WORLD. HOWEVER IT’S ALSO WIDELY ACKNOWLEDGED THAT DIGITAL MARKETING IS A FANTASTIC FORMAT FOR ALLOWING YOU TO COMMUNICATE WITH YOUR TARGET AUDIENCE, ESPECIALLY THROUGH THE MANY SOCIAL MEDIA PLATFORMS AVAILABLE. Many companies have switched their focus from direct … Read more

Why Combining Physical And Digital Marketing Solutions Is So Successful

Physical Digital Marketing Solutions

It’s clear that physical marketing still holds its place firmly in today’s fast paced consumer driven world. However it’s also widely acknowledged that digital marketing is a fantastic format for allowing you to communicate with your target audience, especially through the many social media platforms available. Many companies have switched their focus from direct mail … Read more

Video Marketing in 2018

Video marketing is an essential part of the digital marketing world and has been for the last several years. It is one of the most successful ways to capture your target audience’s attention, to excite and engage with them and leave a memorable impression From explainer videos to product/service announcements there are so many ways … Read more

Slay the Competition with Smarter Marketing

“In business, the competition will bite you if you keep running; if you stand still, they will swallow you up”. Semon Knudsen How do you compete with your competitors? How do you stand out, keep ahead of them and ensure everyone remembers your brand and message? VideoPak is an innovative, engaging, memorable and multi sensory … Read more

CoStar / Apartments.com video brochure

Apartments.com Video Business Card

We were delighted to see CoStar / Apartments.com using the premium video brochure format to target their important audience in a well thought out and innovative direct mail campaign. Congratulations to the Apartments.com team for their forward thinking and creative approach to impressing their prospects and drawing traffic to their website. As the worlds leading … Read more

VideoPak Pricing – things are going a bit crazy

VideoPak, Video Brochure LCD screens

We have enjoyed many years of stability with our electronic components and raw materials and, as a result, have managed to keep our VideoPak pricing stable (and even reducing our pricing on many occasions) for many years. However, as we enter Q4 2016, things are starting to go a little crazy. Whilst pricing for the … Read more