Best Companies, in their association of Comic Relief (major charity based in the UK that started in 1985 and have raised over £950 million) wanted to win the support of UK CEOs and business owners to rally awareness and involvement with the charity. They wanted a technique to communicate a clear message to the target audience explaining what, why and how to get involved. The product needed to be innovative, fun and memorable.
Best Companies decided to partner with VideoPak UK who produced a VideoPak presentation box. The clean and vibrant looking box had a removable VideoPak slate which had a personalised video message that delivered the explainer about the product. Inside the box was a famous ‘Red Nose’ and some corresponding goodies packed neatly in the fitment.
Amstore took on the challenge of turning around initially 350 video packs so that we could launch our CEO Selfie campaign to the 100 Best Companies.
Our clients were so blown away by the creativity of the boxes and the video content that we extended the program to include the remainder of the organisations that took part in the process that year.
We would not have been able to launch our Campaign without the team at Amstore, we can’t recommend them highly enough.
Some of the comments we received from our clients were:
“I was impressed with the video box….what a great idea!”
“I was blown away by the approach – excellent marketing”
“Thank you for your message below and the special box – what a fabulous idea”