THE CHALLENGE
British Gas were launching their new product ‘Hive’ which was designed to help their customers sync their homes with their busy lifestyles. A unique marketing tool was sort after to reach their target market and communicate the brand new video to the trade in a way that would be remembered. The video was created to help spread the word about the key features of ‘Hive’.
THE SOLUTION
British Gas opted to use a Micro Vid eoPak with a 2.4” screen. This micro VideoPak was produced in just 4 days. It was not only personally handed out to their target market but it was also mailed out to various, carefully selected high profile companies/property developers that would be interested in the product launch. The Micro VideoPak was compact, neat and effortlessly communicated the marketing message through a crystal clear LCD screen, showing the simplicity of using the new ‘Hive’ technology.
