THE CHALLENGE
Colgate identified surgeries and waiting rooms as a key location to communicate with their target audience. In their campaign to promote healthier teeth, they asked VideoPak to design a solution that could withstand heavy handling from users to communicate video important video messages whilst promoting their products and their brand. The VideoPak units needed to be durable & hygienic so they could be kept clean when handled by clients visiting the surgery.
THE SOLUTION
After producing several unique samples for Colgate in various printed plastics we reached a final solution to produce a high quality VideoPak slate manufactured using an ABS plastic outer edge and a super high quality printed plastic fascia. The VideoPak slate could be used as a tablet style viewer, or a Point of Sale unit that could free-stand on a shelf or counter top. The VideoPak had a high quality 7” screen and an over sized battery for a longer shelf life. High output speakers were used for loud and high quality sound with audio button controls. The unit had a socket for headphones should they be required and four video selection buttons.
