Case Study

DMA Awards 2016

The Direct Marketing Association represents the UK’s multi-billion pound direct marketing industry. With over 1,000 UK company members the DMA offers the latest and most creative thinking and the greatest community of digital and direct marketing experts, leaders, shapers and creators.

DMA Awards 2016 VideoPak Video Brochure


For the prestigious 2016 DMA awards ceremony that celebrates and rewards the best thinking innovation and results across the marketing industry, over 400 experts from leading agency’s, brand’s and suppliers are selected to complete a detailed judging process prior to the event, to determine the best of the best.
With the awards ceremony a major highlight on the DMA calendar, the DMA Awards Team wanted an engaging, innovative and interactive pack to assist the judges with the judging experience.


Amstore Innovation, was asked to partner with the DMA as their creative fulfillment partner, and worked closely with the DMA Awards Team to design, create and produce the ‘The Judges Award Pack’.
The result was:

  • a creatively designed, bespoke direct mail pack suitable for direct mail
  • open the cover, and the VideoPak screen auto plays
  • branded bespoke USB light bulb. Plug in for super bright light
  • set in custom made foam fitment
  • printed outer sleeve for product protection through the mailing process
  • address labels printed and affixed
  • packs were mailed out directly to each of the judges

The pack was produced in a fast turnaround – less than 2 weeks.


Rachel Aldighieri, DMA Managing Director said
“I thought the pack was great – lots of lovely feedback!”