The Company
Phil McIntyre Entertainments is a leading promoter of live shows in the UK. They have been promoting, producing and representing acts for over 40 years and their impressive portfolio incorporates many of the top comedians in the UK including Rowan Aitkinson, Billy Connolly, Ricky Gervais, Lenny Henry & Peter Kay to name but a few. PME also oversee some of excellent comedic writing and acting in the UK including Ben Elton, Victoria Wood, John Cleese & Caroline Aherne.
In the last 20 years PME has been working as one of the UK’s leading rock and roll promoters, working alongside Metallica & Iron Maiden and promoting the stage production of We Will Rock You in the Westend, which ran for an impressive 12 years.
The Challenge
Dynamo, one of the world’s greatest magicians, was about to embark on his first live theatre tour ‘Seeing is Believing’.
PME required a marketing/merchandising product to be handed out to many entertainment industry VIPs across the opening nights of the eagerly awaited and anticipated tour.
The product needed to be impressive, memorable, engaging and leave a ‘wow’ impression with the recipients, similar to the unforgettable effect that Dynamo leaves after performing his amazing modern magic tricks.
The Solution
Phil McIntyre Entertainments partnered with Amstore Innovation to design and produce 15,000 attention grabbing, innovative and newly designed VideoPak’s.
The RevealPak is the latest innovative marketing tool and addition to the engaging VideoPak generation. It is fun, unique and interactive, all qualities that fitted perfectly with Dynamo’s persona and his much talked about fascinating tour.
The end result was a sleek and stylish custom designed RevealPak produced in black core-board with black foil stamp branding and a LCD 2.4″ screen.
Once the front cover was opened it revealed the screen and the video automatically played.
The video content was a custom produced video from Dynamo himself, personally thanking the recipient for their continued support with the tour and of him as a magician.
The video included a magic trick to help personally engage with these VIPs and leave them with the well known Dynamo effect of thinking “Wow! How did he do that?”
