L’Oreal sought to produce an innovative and high-end presentation box to impressively showcase their new range of hair products and simultaneously play the corresponding L’Oreal advert. The new hair care products were inspired by the key ingredient Filloxane, a breakthrough technology inspired by innovations in the automotive industry which was originally used to repair cracked car windshields now used to help women achieve thicker, fuller hair. This innovative product required impressive promoting strategy to attract editors who would be interested in hearing about the new launch.
L’Oreal worked with their agency Base Beauty and VideoPak to design a VideoPak presentation box that supported a bright 4.3” screen and custom made fitment to snuggly hold the L’Oreal products as well as a toy Maserati car which was also branded with the L’Oreal logo. It was produced as a high-end paper over board construct and finished with a matt laminate. Two ribbons were used to hold the lid open at exactly the required viewing angle. The fitment was designed with a luxurious black foam and a printed card surface layer to help the product really stand out.