THE CHALLENGE
To celebrate the opening of the Kingsman MR PORTER store in St.James London alongside the launch of the 2017 blockbuster movie The Golden Circle – Amstore were approached by the team at MR PORTER to provide a hand crafted interactive invite for the combined launch event.
MR PORTER have worked closely with Amstore over the past few years to showcase their new ranges to worldwide press using innovative, beautifully packaged video brochures – combining bespoke, cardboard engineered covers to house HD LCD video screens – complementing MR PORTER’s design aesthetic, eye for detail, craftsmanship and quality.
THE SOLUTION
The Kingsman ‘The Golden Circle’ luxury Video Brochure invite was produced using handcrafted GS Smith card stock, bespoke CAD cutting, spot foiling & had finishing resulting in a stylish, tailored memorable piece, housed in a matching mailer – it oozed pure class……
The video content matched the packaging with the perfectly edited film trailer overflowing in action, style & humour – in classic Kingsman fashion.
https://www.mrporter.com/en-gb/campaigns/kingsman-the-golden-circle/
The interactive invites were mailed to Fashion Editors, Stylists & VIP’s for the event on the 7th September in St James’s to view the 60-piece collection MR PORTER has worked in concert with director Mr Matthew Vaughn, costume designer Ms Arianne Phillips that includes suits, watches, ties, umbrellas, briefcases and more… Featuring both US & UK designer brands… Attendees included Mark Strong, Sam Rollison,Toby Bateman, Claudia Schiffer & director Matthew Vaughn.
Once again the partnership of MR PORTER & Amstore Innovation deliver a unique & memorable piece effortlessly combining, fashion, technology & bespoke print….
