The Company
Nokia is a multinational Finnish communication and information technology corporation. The company provides internet services, including applications, games, music, media and messaging services. As of 2013, Nokia employed 90,000 people across 120 countries, conducting sales in more than 150 countries and reported annual revenues of around €12.7 billion. In September 2013, Nokia sold what was once the world’s largest vendor of mobile phones to Microsoft as part of an overall deal totalling €5.44 billion
The Challenge
Nokia and their agency Inferno FCB were challenged to find a memorable, engaging, interactive and modern way to showcase the benefits of their latest phone to the trade by way of video. They wanted to demonstrate the key features of the phone to the retail stores that would be selling the phones to the public.
The Solution
VideoPak was the perfect solution for Nokia. A highly bespoke and cutting edge VideoPak with 4.3” screen was created to offer a highly memorable and unique product. Amstore Inno vation designed and manufactured a multi-sensor VideoPak cross-pack that was 210mm x 210mm in size and comprised of four opening pages. Four videos were leaded onto the flash memory and each time a page was turned, the corresponding video began to play. Amstore Innovation not only manufactured the VideoPaks, but also managed the fulfillment and mailing of the packs directly into the hands of their target recipient.
