Case Study


The Sanctuary Spa first opened in 1977 in Covent Garden by a gentleman in love with his ballerina wife. The Spa was a place of pure tranquility where the ballerinas of the Royal Opera House, would retreat to relax, unwind & recover. In 1988 they launched the indulgent Sanctuary Spa body care range. The products comprise of precious oils, rich butters and their iconic fragrance.

SANCTUARY SPA VideoPak Video Brochure


The Sanctuary Spa were looking for a unique and innovative way to showcase a selection of their spa products whilst playing the video for their new campaign ‘Let Go’, encouraging women to relax, breathe and let go of the daily pressures they face. They wanted a captivating and interactive marketing tool to promote the powerful and touching video message to their audience, attracting their attention and engaging with them on a sentimental level.


Amstore Innovation partnered with The Sanctuary Spa to create, design and produce a Video presentation box. The box, in the Sancutuary’s renowed orange shade displayed a 7 inch LCD screen and custom made fitment of white foam infill, which held 3 of their iconic spa range products. Two ribbons were used to hold the lid open at the required viewing angle.The video message’s CTA was simple, watch, feel inspired and relax using the products. The cover of the box was very simple yet effective with the campaign’s hashtag message, #Letgo and Find your Sanctuary.