THE CHALLENGE
The Sanctuary Spa were looking for a unique and innovative way to showcase a selection of their spa products whilst playing the video for their new campaign ‘Let Go’, encouraging women to relax, breathe and let go of the daily pressures they face. They wanted a captivating and interactive marketing tool to promote the powerful and touching video message to their audience, attracting their attention and engaging with them on a sentimental level.
THE SOLUTION
Amstore Innovation partnered with The Sanctuary Spa to create, design and produce a Video presentation box. The box, in the Sancutuary’s renowed orange shade displayed a 7 inch LCD screen and custom made fitment of white foam infill, which held 3 of their iconic spa range products. Two ribbons were used to hold the lid open at the required viewing angle.The video message’s CTA was simple, watch, feel inspired and relax using the products. The cover of the box was very simple yet effective with the campaign’s hashtag message, #Letgo and Find your Sanctuary.
