Case Study


Shell is the multinational oil and gas company who are the second largest organisation in the world, in terms of revenue. Shell is also known as one of the worlds most valuable brands and one of the six oil and gas super majors

SHELL VideoPak Video Brochure


Shell were seeking to recruit and attract the best talent from universities and events/trade shows around the globe. A recruitment aid that prospective employees could interact with was required. Shell wanted something that would serve as a unique ‘aide memoire’ for candidates to take away with them


A unique and super-cool, Micro Vid eoPak with 2.4” screen was created, which played a video showcasing the exciting life of a Shell employee. Shell’s familiar brand colours were used to create brand awareness and help stand out from other recruiters. The VideoPak marketing tool was a cost effective and innovative product for Shell and helped them stand out and be remembered at universities and trade show/events they attended.