Shell were seeking to recruit and attract the best talent from universities and events/trade shows around the globe. A recruitment aid that prospective employees could interact with was required. Shell wanted something that would serve as a unique ‘aide memoire’ for candidates to take away with them
A unique and super-cool, Micro Vid eoPak with 2.4” screen was created, which played a video showcasing the exciting life of a Shell employee. Shell’s familiar brand colours were used to create brand awareness and help stand out from other recruiters. The VideoPak marketing tool was a cost effective and innovative product for Shell and helped them stand out and be remembered at universities and trade show/events they attended.