THE CHALLENGE
Unilever wanted to equip their local sales reps with a contemporary and
engaging sales and marketing tool that would help them demonstrate
their portfolio of products and services. The sales aid needed to be small
enough to carry, be ultra durable yet able to communicate a vast amount
of information including printed pages and video. The finished product
also had to be re-usable.
THE SOLUTION
VideoPak designed and produced a deluxe A4, paper-over-board hardback
video brochure with 12 printed inner pages. A 7” HD VideoPak screen
was also embedded in the back cover. Each unit contained eight videos
to demonstrate each service and also included endorsements from
top chefs and successful restaurant owners. The VideoPak had an extra
large, re-chargeable battery (and was therefore reusable) and had control
buttons to allow you to navigate through the videos.
