Wickes is a British home improvement retailer and garden centre, based in the United Kingdom and owned by Travis Perkins, with more than 230 stores throughout the country
Howard Hunt Group is a leading marketing services provider, consisting of Howard Hunt, Celerity, ORM and Graft services. They are the largest producer of direct mail in the UK, manufacturing over 600 million direct mail packs, one billion door drops and three billion inserts per annum. This level of output commands stringent practices around efficiency and quality as well as a strategic annual investment programme.
Graft – part of the HH Group – is a vibrant team of multi-disciplined experts, backed up by solid process and technology that allows the company to provide comprehensive support for their clients marketing campaign delivery. A particular strength is sourcing and supply-chain management, providing solutions and advisory services across a range of disciplines.
Wickes wanted a hand held video playback solution so their staff in store could easily and efficiently watch the new video content that was being served on a regular basis by head office. These videos could be product knowledge, store information, company news, staff training (and more).
They wanted a customised, bespoke branded unit that was rugged and durable.
The video playback device needed to have the ability to quickly serve new/fresh video content without the need for high-activity process to get the new videos on to the device. With conventional hand-held video players, when updates were required, the process was typically 1) deliver new videos somehow (FTP, email, USB, file share). 2) download the videos to the desktop. 3) Connect the video player to a PC via USB cable 4) access the flash memory and the video folder 5) Delete the existing videos 6) Drag/Drop the new videos 7) quick QC check
This process was considered too complex for the solution to be viable.
We designed and manufactured a highly customised solution tailored to the clients specific requirements.
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