Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. In October 2006, Google Inc. announced that it had acquired YouTube for $1.65 billion in Google stock.
YouTube were looking for the perfect way to market YouTube for business services – a sales approach aimed at top advertising spenders to present the features and benefits of advertising with YouTube over conventional methods of advertising. They sought an interactive sales tool that would ooze creativity and uniqueness. YouTube was seeking an agency who could provide a bespoke multi-sensory marketing product. There were some great product ideas being discussed but the problem was, these products didn’t exist yet. We had to figure out how to invent them; and then invent them.
VideoPak was the perfect solution for YouTube as creativity and video engagement were at the forefront of their values. A highly bespoke and cutting edge VideoPak with a 5” screen was created to make an emotional connection on a multi-sensory level with the user. This highly effective solution was perfect to showcase the YouTube brand. Fuse Innovation designed and manufactured a world first; a multi-sensor VideoPak cross-pack that was 210mm x 210mm in size and comprised of four opening pages. Four videos were loaded onto the flash memory and each time a page was turned, the corresponding video began to play automatically.