Since the pandemic people have been strongly responding to direct mail. Physical mail has the ability to engage and interact with a target audience in their own settings. Many marketeers are looking to include mail in their marketing campaigns and for some this will be their first experience of fusing physical and digital mail within … Read more
Video is like other marketing solutions, without a call to action (CTA) little or nothing may happen. No matter how good the quality of the video content or how well planned it is, your target audience will get lost without a clear and concise call to action. You won’t achieve your desired results unless you … Read more
Whilst we sit tight in our home working environments, the thought of having AN INTERESTING, WELL TIMED, RELEVANT, direct mail drop on our doormats is, WELL, KINDA exciting – ESPECIALLY AS THE EXCITEMENT OF WAITING FOR AN AMAZON DELIVERY FOR SOMETHING WE HAVE ORDERED AND CANT GET ANY OTHER WAY IS AT AN ALL TIME … Read more
A video testimonial is a great way to connect with your customers. By having your customers talk about how your company’s products/services have helped them solve a problem it can encourage new customers to want to work with you. Video testimonials are a popular way to self promote, engage with new customers and gain their … Read more
We love making purchases, feeling the rush of pleasure chemicals, such as dopamine lighting up our emotions and feelings. As humans, ‘things’ make us feel good and we like to feel good. So if buying ‘things’ makes us feel good then the urge to satisfy that warm good feeling is strong. When a buyer decides … Read more
Whilst so many of us are working, home educating, exercising, dining and entertaining the family at home never have we all spent so much time under one roof. As we continue our daily lives from home in every aspect, sales direct mail and marketing door drops landing on our door mats have become more valuable than ever. … Read more
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