Why Is Video Marketing Important?

Video is naturally engaging. Whilst we are constantly being overloaded with information, it’s essential for businesses to offer content that is easy to understand and absorb. Video marketing is the ideal solution to engage and inform your existing customers and new prospects. The videos can be fun, informative and can allow a company to show … Read more

Why leading brands choose VideoPak

Here at Amstore Innovation we decided to conduct a research study to find out more about the ‘VideoPak Effect’ and the impact it had when they received one. We reached out to seven leading industry experts who we thought could potentially use VideoPak as a format for marketing communication to engage and interact with their … Read more

Happy Birthday YouTube

YouTube VideoPak Video brochure case study

YouTube, the video sharing giant, recently celebrated its 10th Anniversary. To mark their birthday here are some interesting YouTube numbers…. 300 hours of video is uploaded to YouTube every minute YouTube has more than 1 billion users – a third of all the people on the internet You can navigate YouTube in 76 different languages … Read more

The Power of Personalisation

The Power of Personalisation

Did you know that 94% of companies agree that personalisation ‘is critical to current and future success?’ Market Data 2015 What is Personalisation? Two very simple quotes define personalisation. “An experience for the user, dictated by the user” and “Knowing who a person is and what they want from you” Marketers are focused on developing … Read more

When should you use video marketing?

Video Marketing using Video Brochures

“The beauty of developing a video marketing plan is that you are making it easier for the viewer to be exposed to the information you are trying to communicate.” – Chris Sandoval , Why You Need a Video Marketing Video can have a significant boost in interaction, action and usability. If you are thinking of … Read more

Are you maximising the potential of your video?

Maximise your Video

  Did you know that videos can help increase people’s understanding of your product or service by 74%? (Digital Sherpa) Did you know viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text? (Insivia) Did you know 70% of marketing professionals report that video … Read more