The Power of Video Marketing in 2021

What is Video Marketing? Video marketing is a really powerful form of digital marketing that can help grow your business. Many businesses and brands find new and innovative ways to use video marketing to engage with their target audience on a personal level. Once you have engaged with a customer, you have gained their trust. … Read more

We’ve Been Swooning Over Direct Mail…

…and rightly so after delving into the Royal Mail Market Reach Report of ‘Mail Cuts Through’. The study measured neuroscience research to branded mail, email and social media advertising. The content was based on real brand campaigns with consistent messaging across the three channels. Technology called SST (Steady State Topography) was used and participants were … Read more

Why So Many Brands And Agencies LOVE VideoPak And You Will Too

Over the years here at Fuse Innovation, we’ve seen many exciting changes and developments with our creative and unique tech in print solutions that help our customers get their marketing messages seen and remembered by their target audience.     We pride ourselves as being experts in the design of tech+print solutions for communication and content … Read more

Why Use Video For Marketing

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia) Videos have become increasingly popular in business and in recreational use. Whatever your industry may be, video content plays a vital role in any successful marketing strategy. There are many ways video can … Read more

What Is Video Marketing?

Video marketing is one of the most powerful marketing tools in today’s competitive B2B marketing world. Many businesses and brands find fresh and innovative ways to use video to reach out to existing and new customers. Through a short, visually-appealing video a customer can quickly and effectively obtain the information they need about a business … Read more

Why Combine Physical And Digital Solutions?

IT’S CLEAR THAT PHYSICAL MARKETING IS STILL HOLDING ITS PLACE FIRMLY IN TODAY’S FAST PACED CONSUMER DRIVEN WORLD. HOWEVER IT’S ALSO WIDELY ACKNOWLEDGED THAT DIGITAL MARKETING IS A FANTASTIC FORMAT FOR ALLOWING YOU TO COMMUNICATE WITH YOUR TARGET AUDIENCE, ESPECIALLY THROUGH THE MANY SOCIAL MEDIA PLATFORMS AVAILABLE. Many companies have switched their focus from direct … Read more

Why Combining Physical And Digital Marketing Solutions Is So Successful

Physical Digital Marketing Solutions

It’s clear that physical marketing still holds its place firmly in today’s fast paced consumer driven world. However it’s also widely acknowledged that digital marketing is a fantastic format for allowing you to communicate with your target audience, especially through the many social media platforms available. Many companies have switched their focus from direct mail … Read more

Video Marketing in 2018

Video marketing is an essential part of the digital marketing world and has been for the last several years. It is one of the most successful ways to capture your target audience’s attention, to excite and engage with them and leave a memorable impression From explainer videos to product/service announcements there are so many ways … Read more

Slay the Competition with Smarter Marketing

“In business, the competition will bite you if you keep running; if you stand still, they will swallow you up”. Semon Knudsen How do you compete with your competitors? How do you stand out, keep ahead of them and ensure everyone remembers your brand and message? VideoPak is an innovative, engaging, memorable and multi sensory … Read more