As the well known saying goes ‘Content is King’ .
Beautifully crafted content is a huge asset for business’s wishing to engage, promote and sell to their target audience and, using impressive video content is the perfect way to personalise your brand, whilst showcasing your product and service.
According to Gartner, in 2015, content marketing is ranking in the Top 5 Trends within the space of digital marketing.
Many companies spend a lot of time, effort and money employing the services of market leading agencies, to create great content that is certainly impressive. However, the content is then rarely seen by the right people, in the right place, at the right time and in the best possible way.
The distribution of the content (how the content is seen/received) is often underwhelming and doesn’t live up to the greatness of the content itself.
Content opens the door to everything that a business is about from its brand identity through to the promises it delivers. How your content is received can be the difference between engaging or repelling a prospect.
To make an impact, content delivery should be an experience; an experience that is rich, impressive engaging and entices your target audience to react how you want them to. It’s a bit like the difference between watching a movie on your phone on a train, or going to the iMAX. Sure you’ll see the same movie, but the experience is totally different. To help make an impact when delivering your content to your target audience, you should consider how your end user will feel once the content is viewed.
Key questions to ask yourself about your content delivery;
- Is it unique?
- Is it memorable? Is it interactive?
- Is it engaging? Will it help you stand out from what your competitors are doing?
- How will they respond? What will they think?
- Is it improving your brands reputation?
- How do you deliver your content..?
Most companies spend weeks and months carefully crafting incredible content and then trip at the finish line. This common trap should be avoided and you should consider going the extra mile when taking into account how your content is viewed and received by your prospects.
So, we ask again “How do you deliver your content?”
For innovative, engaging and exciting marketing communication tools that deliver your content in style, read how some of our VideoPak customers felt when they received their personalised video brochures.
Please click here to read ‘how people felt when they received the videopak’.
