Farfetch is a global community of over 300 visionary fashion boutiques offering an inspirational shopping experience to fashion-forward consumers.
The independent boutiques within their community have been carefully selected for their forward-thinking attitude, unique approach to merchandising and diversity of brands.
They are located everywhere from Paris, New York and Milan to Bucharest, Riyadh and Seattle, but united in one e-commerce website.
The Farfetch marketing and PR team worked with VideoPak to produce a bespoke VideoPak product to send out their marketing communication to the trade.
A custom made Micro series VideoPak with Hard Cover and a 2.4″ LCD screen was designed in a special black core board material and branded with white print. When the pack is opened, the video automatically plays.
The Farfetch Video brochure was packed into bespoke mailer packaging along with business cards, personalised voucher and charger cable for the VideoPak.
Farfetch showcases over 1000 labels and is dedicated to supporting independent fashion and to the cultural diversity that comes from uniting the perspectives of hundreds of different buyers, each with their own unique style and vision.