How To Get Started with Video Marketing
Video marketing is a powerful form of digital marketing that can help grow your business. Many businesses and brands find fresh and innovative ways to use video marketing to engage with their target audience on a personal level.
Video is a highly effective form of content enabling you to connect, communicate and engage with your target audience on a deeper level. Many companies that use video in their marketing campaigns often see greater results in less time than with other marketing tools.
Video marketing gives you a unique opportunity to connect with your target audience, existing clients and new prospects.
- 92% of marketers say it’s an important part of their marketing strategy (Hubspot)
- 48% of consumers want videos to reflect what they are interested in (Marketing Charts)
- 87% of marketing professionals use video as a marketing tool (Wyzowl)
- 54% of consumers want to see more video content from a brand or business they support (Hubspot)
- 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto)
It is clear to see from these statistics that video marketing offers a wide range of advantages over other marketing tools.
If you’re considering including video content in your next campaign and are unsure where to start then let us help with our handy tips below.
Invest In The Equipment And Set Up Your Own Studio – if you are new to video marketing, you’ll need to decide if you want to hire a professional video content developer to create your content, or invest in the equipment needed and do it yourself. If you’re going for the later, you will need:
A DSLR or Prosumer Camera
Basic Studio Lights
Mounting Equipment (Tripod, Monopod)
Recording Equipment (Wireless Lavalier Mics or Shotgun Mics)
You will also need to set up a space to use as your studio and include your equipment and specialised lighting, backdrops, photography shrouds and any other personalised essentials you might need for your specific content.
Film Like A Pro – once you have the proper equipment you can get started right away however you will want to learn a few pointers from a pro. To ensure your video content is of a high quality you can consider a videography course or find some great explainer videos on You Tube (learn how to make video content whilst watching video content!)
Keep The Videos Coming – it’s important to keep your target audience engaged with a consistent supply of video content. Anything from short and sweet explainer videos, new product/service launches, an invitation to an exclusive event or brand awareness they’ll want to hear from you.
Video marketing isn’t just B2C-focused either, 41% of B2B marketers are interested to explore how videos can be added to campaigns and strategies (Marketing Charts).
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