What is Video Marketing?
Video marketing is a really powerful form of digital marketing that can help grow your business. Many businesses and brands find new and innovative ways to use video marketing to engage with their target audience on a personal level. Once you have engaged with a customer, you have gained their trust.
Why Use Video Marketing?
If your videos are engaging, interactive, persuasive, entertaining and memorable it is more likely your target audience will buy into your brand, products/services.
If you’re successful in engaging and interacting with your audience they will remember you, if you’re successful at persuading them that your product will help them and solve their problem they will likely buy from you and if you’re successful at entertaining with your video content it is likely your audience will keep any eye out for your other videos.
There’s no denying that the power of video is growing alongside society’s love of it.
- Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
- 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
- 70% of businesses say they’re creating more videos now compared to the same time last year. (Animoto)
- 99% of marketers claim they will continue to use video in their approach. (Social Media Week)
How and When Can Video Marketing Be Used?
Video is an ever-growing solution in a successful marketing strategy. However achieving great results with your video content is more than just about making an engaging video.
Knowing when to include video is as crucial as how.
It’s about getting your audience to watch it and take action.
The following ways have been proven to work really well in including video marketing in your next digital campaign.
- Direct Mail in an impressive, unique and innovative way.
- Delivering Pitches that leave a lasting memory.
- Announcements of products or services that will hold an audiences attention.
- Instructions / Training – delivering complex messages in a clear and concise format.
- Product Presentation to showcase a product and a explanatory video simultaneously.
- Showreels – when you need to stand out from the competition and show what you can do in style.
- P.R – drawing attention to something special in a way that will get people talking.
- Point of Sale – create a crowd by letting the video do the talking.
- Promotional hand outs – at events or exhibitions with a seriously impressive and engaging edge over your competitors.
- Invitations – with a seriously personal and unforgettable touch.
VideoPak is a powerful direct marketing communication tool that stands out from more traditional marketing formats.
We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool. We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.