Whilst we isolate and social distance ourselves from our colleagues, friends, family and loved ones the power of video has never been so real, relevant and important.
With platforms such as Zoom, (from the day of the UK lockdown the Zoom app was downloaded 2.3 million times compared to 56,000 times a day, 2 months earlier (Apptopia/The Guardian) House Party, Facetime and Whatsapp call functions, video is allowing us to communicate from our home makeshift desks, sofas and kitchen tables. It is keeping us all talking, planning, somewhat sane and making us smile whilst we navigate these extremely challenging times.
It’s safe to say, video content has never been more powerful.
As it continues to grow in demand and importance, it is essential to think ahead about creating engaging, innovative and interactive video content for your future digital video marketing strategies.
Video is a highly effective form of content enabling you to connect, communicate and engage with your target audience on a deeper level.
Some very interesting video statistics below…
- In 2020, 92% of marketers say that video is an important part of their marketing strategy. This has grown from 78% in 2015, showing that the importance of video is only growing. (HubSpot – The State of Video Marketing in 2020)
- 99% of marketers using video will continue to do so in 2020. (Wyzowl State of Video Marketing Survey 2020)
- 95% of these marketers expect to increase or maintain their current spend on video marketing. (Wyzowl State of Video Marketing Survey 2020
As well as being engaging, videos can be an important part of a customer’s decision-making process. However, in order to get a customer to convert after watching a video, you need to ensure you are meeting their expectations.
In terms of the ideal qualities that consumers look for in order for videos to be valuable to their decision-making process, 48% want videos to reflect the specific products and services they own or are interested in. A further 43% want interactivity, with the ability to decide what information they want to view and when they want to view it. (Marketing Charts – Top Online Video Qualities)
Whilst video needs to form part of your digital marketing strategy, it also means there will be a lot more competition in order to stand out from your competitors.
Our customers use VideoPak video brochures, not only because the product is engaging, interactive, creative and memorable, helping them stand out however also because it has genuinely helped them solve one or more key business challenges, such as:
- retaining existing business
- winning new business
- amplifying brand exposure
- improving ROI
VideoPak can evoke many exciting, impressive and memorable reactions. It is a powerful direct marketing communication tool that stands out from more traditional marketing formats.
Digital & physical fusion – enabling a successful combination of both marketing approaches to maximise the information you are trying to communicate.
Multi sensory – places your video directly into the client’s hands enabling them to see, hear, touch and even smell and taste your message and product.
Uses Video – delivering your message through video can help to hold your audience’s attention longer and convey important content in a concise manner.
Interactive – your audience is incredibly visual and moving images can help them connect with your brand as they select different videos.
Engaging – keeping your audience engaged can be the best and fastest way to gain their trust.
Personalised – one of the biggest trends in marketing at the moment which can increase sales, brand awareness and customer loyalty through variable data print and personalised videos.
Memorable – ensuring your clients remember you, your message and the experience.
VideoPaks work extremely well as Invitations, Product (or service) Launches, Training / Education, Announcements, Welcome-Packs, Promotions, Pitches, Showreels and Press-Releases.
Video content is powerful. VideoPak powers up your powerful message.
To let us help you create and design your own engaging, innovative and engaging VideoPaks contact our Fuse Sales Team.
