Video Marketing in 2018 |

Video marketing is an essential part of the digital marketing world and has been for the last several years.
It is one of the most successful ways to capture your target audience’s attention, to excite and engage with them and leave a memorable impression
From explainer videos to product/service announcements there are so many ways to embrace video in your digital marketing campaign.

The few video stats below about video in 2018, from Wyzowl’s fourth annual State of Video Marketing Survey, make for interesting reading.

81% of companies use video for marketing purposes in 2018, compared to 63% in 2017.
The average person watches 1.5 hours of video each day.
81% of individuals have purchased a product or service after watching a video
76% of marketers say video has helped their company increase sales.

There are many ways to incorporate video marketing into your digital marketing campaign.

Direct Mail in an impressive, unique and innovative way
Delivering Pitches that leave a lasting memory
Announcements of products or services that will hold an audiences attention
Instructions / Training – delivering complex messages in a clear and concise format
Product Presentation to showcase a product and a explanatory video simultaneously
Showreels – when you need to stand out from the competition and show what you can do in style
P.R – drawing attention to something special in a way that will get people talking
Point of Sale – create a crowd by letting the video do the talking.
Promotional hand outs – at events or exhibitions with a seriously impressive and engaging edge over your competitors
Invitations – with a seriously personal and unforgettable touch

Here at Fuse Innovation we create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool. We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.