If you think that video is overrated, recent research proves otherwise; with over 6 billion videos now watched online daily (Comscore, 2013). This proves people, including YOUR CUSTOMERS like to watch video! Additionally, according to a B2B Demand Generation Survey (Eloque, 2012) who researched the various marketing methods used by marketers, video marketing was rated the second most popular content delivery method with over 90% of marketers feeling as though their target market prefer video over white papers, case studies and even live demos with company representatives.
So why Video?
With YouTube trending as the second most popular search engine in the world it can lead companies to question, why Video?
Having your videos posted online can enhance search engine optimisation which will drive more customers to your website. Research by a Ph.D level expert Susan Weinschenk, who has consulted for brands such as Amazon, Disney and Walmart, has identified four core human reasons as to why we are drawn to video:
- The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
- Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
- Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
- Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
You may argue that written content shows of your creative flair and your business personality, however, written content is a one dimensional medium, video on the other hand is multi-sensory and provides a richer experience for your audience. As VideoPak combines the technology of print, audio and visual engagement, it will create a phenomenal stir in your marketing strategy.
Combining print and video creates a form of communication that is built to create a strong and unforgettable brand impact helping your message stand out and be remembered.