VideoPak Effect
Here at Fuse Innovation we decided to conduct a research study to find out more about the ‘VideoPak Effect’.
Clients had asked us questions in the past, so we wanted to understand what makes Video Brochures so successful and why so many leading brands use VideoPaks in their marketing campaigns to engage and interact with their clients and communicate important messages.
We sent VideoPaks to key contacts within seven leading brands and followed up with a questionnaire to try and uncover the impact VideoPak had when they received it and thus determining the VideoPak effect.
We then asked each industry expert four pertinent questions once they received their VideoPak in the post.
Head of Marketing
– TK Maxx
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“I usually push my post to one side however on this occasion I was eager to open this particular package.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“Absolutely not – I opened the package immediately.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“I overheard someone talking about one of these the other day so felt pleased to have received one.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“Impressive technology that leaves a lasting impression.”
Head of Fashion & Home – Merchant Development
e-bay
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“I checked my calendar and thought it’s not my birthday so immediately wondered what was in the package.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“No. Although I am busy, I found time to open this instantly.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“Wow, I’ve heard of these things but have never received one. I feel important that someone would think to send me one.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“OOOOh. I love how cool and innovative it is and would use it to keep as many people in my target audience as engaged as possible.”
Head of Marketing
– Team Sky
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“I was Intrigued as to what was in the package. Who had sent me something and why?”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“No. I opened immediately. Curiosity wouldn’t allow me not to open it.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“Nice! I haven’t seen one of these before so I was generally intrigued and watched the video quite a few times.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“Impressive technology that leaves a lasting impression.”
Procurement Director
– Harrods
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“Generally surprised. Very different from the usual direct mail. I receive lots of communications every day and this package definitely stood out.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“No. I wanted to see what was being promoted in such a way.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“I loved how convenient it was – it was easy to hold, to view and use. The video played instantly and the message hit home immediately.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“I enjoyed the experience and I would use it as a format to reach my target audience without a doubt. If it has the same affect on others as it did with me, it would work well in delivering important messages… I have shown to several other people in the business that I thought would appreciate the concept.”
Head of eCommerce
– Ann Summers
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“This looks exciting. Haven’t had an unexpected package for a while.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“No. It caught my attention immediately.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“What is this? This is new! I was instantly drawn to the screen and video message.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“I found it very memorable due to the innovative wow factor. It was exciting to see a new, unique and fresh form of direct mail.”
Global Category Manager
– Mothercare
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“This looks interesting clearly someone’s out to impress me.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
“No. It was so different to my normal post and I was super curious.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“OK, you have my caught my attention! How fascinating to see video in print. I played the video several times.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“I was excited to share around the office & see my colleagues responses. Everybody was really interested to how a screen had been fused into a printed brochure.”
IT Sourcing Manager
– Lloyds Bank
WHAT WENT THROUGH YOUR MIND WHEN YOU FIRST SAW THE PACKAGE ON YOUR DESK?
“I don’t usually receive post like this so thought immediately though this must be important.”
IS THERE A CHANCE YOU WOULD NOT HAVE OPENED THE PACKAGE AS WELL AS THE VIDEOPAK INSIDE..?
” No. I could not wait to open and see what was inside.”
ONCE OPENED, WHAT WERE YOUR FIRST IMPRESSIONS?
“Now this looks very interesting. Great technology and loved how when opened, the video played automatically.”
WHAT DID YOU THINK AFTERWARDS? HOW DID VIDEOPAK MAKE YOU FEEL?
“I found VideoPak to be a really clever form of communication and believe it would be an excellent tool to pass on essential messages.”
