What Is Video Marketing?

Video marketing is one of the most powerful marketing tools in today’s competitive B2B marketing world.

Many businesses and brands find fresh and innovative ways to use video to reach out to existing and new customers.
Through a short, visually-appealing video a customer can quickly and effectively obtain the information they need about a business or brand.
59% of executives say they would rather watch a video than read text. (Wordstream) Biteable 2019

Time is the most precious commodity and in today’s busy fast paced world it is something that we all wish we had more of. Therefore it is essential that modern marketing evolves to reflect our busy lifestyles and to attract and engage with our target audience.
Video can capture the attention of your target audience instantly. Your audience would always prefer watching a short, concise and clear video over reading a 25 page manual.
Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia) Biteable 2019

Video can be delivered digitally online through popular channels such as YouTube & Vimeo and the many social media platforms, and it is also available offline with products such as Video Brochures (VideoPaks).
Users view more than 1 billion hours of video each day on YouTube. (YouTube) Biteable 2019

Video marketing gives you a unique opportunity to connect with your target audience, existing clients and new prospects.

Video marketing is one of the most effective ways for your business to engage with your target audience on a personal level. Once you have engaged with a potential customer, you have also gained their trust.
From explainer videos to product/service announcements there are so many ways to embrace video in your digital marketing campaign.

Here at Fuse Innovation we offer many tech in print solutions that can deliver video content and show you the potential of video marketing AND why video marketing is an important aspect of your next marketing strategy.

We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.

To discover how VideoPak can help you deliver your video marketing content in your next marketing campaign contact our Fuse Sales Team today.

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