Why Is Video Marketing Important?
Video is naturally engaging. Whilst we are constantly being overloaded with information, it’s essential for businesses to offer content that is easy to understand and absorb. Video marketing is the ideal solution to engage and inform your existing customers and new prospects.
The videos can be fun, informative and can allow a company to show their brand personality. It is vital to show people the information they need instantly, whilst ensuring it is powerful and compelling.
85% of consumers want to see more video content from brands. (HubSpot)
Video marketing enables you to visually promote your product or service and explain your products’ key selling points immediately and efficiently. The visual impact of video ensures that your target audience invests their time in learning more about your products or business.
The more engaging the video, the higher the chances are that you can convert potential prospects into customers.
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
Video marketing can help influence your customers’ decision to buy, through visual engagement that allows people to learn more about the product without the need for a hard sell.
Research shows that the human brain is wired to decode visual cues up to 60,000 times faster than text. This means that your target audience is far more likely to engage with your product through visual stimulation than the written word.
52% of marketers say video is the type of content with the best ROI. (HubSpot)
By including video marketing into your core marketing strategy, you are making it far simpler for your clients to be exposed to your key messages and to the information that you are trying to communicate.
Here at Fuse Innovation we offer many tech in print solutions that can deliver video content and show you the potential of video marketing AND why video marketing is an important aspect of your next marketing strategy.
We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.