Why Is Video Marketing Successful In Delivering Results?
Video marketing is a perfect tool to help your business stand out from your competitors. If produced well, a video marketing campaign can help you reach new prospects, gain their trust and turn them into loyal clients.
The use of video as a medium is an ideal opportunity to promote your product or service’s unique selling points and allows you to explain why people need your product in their lives.
72% of customers would rather learn about a product or service by way of video. (HubSpot)
As a marketing format, video can get your message across quickly and powerfully. Potential customers can view your short and concise video message instead of struggling to find the time to view multiple website pages or read lengthy text. Viewers are more likely to remember and respond to videos than written content.
97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
The majority of today’s consumers are visually orientated, meaning that they absorb and understand information better in a visual format.
Studies indicate that video promotion is over 6 times more effective than print and online (Atlas) and 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI. (eMarketer).
Video marketing is a valuable source to help deliver video content in the forms below:
- Internal and external communications
- Press releases
- New feature announcements and promotions
- Product launch, demonstrations and reviews
- Marketing campaigns
93% of marketers use video. (SingleGrain)
Here at Fuse Innovation we offer many tech in print solutions that can deliver video content and show you the potential of video marketing AND why video marketing is an important aspect of your next marketing strategy.
We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.