Why Use Video For Marketing

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

Videos have become increasingly popular in business and in recreational use. Whatever your industry may be, video content plays a vital role in any successful marketing strategy.

  • There are many ways video can enhance your next marketing campaign.
  • Deliver attractive digital content.
  • Drive communication and inspire creativity.
  • Impress everyone, show off and create memorable creative content.
  • Engage and interact with your target audience.
  • Improve results, generate leads and revenue by creating awareness of your product/service, brand and company.
  • Retain and win customers through perceived brand enhancement whilst building loyalty and trust.
  • Explain, educate and entertain your target audience whilst holding their attention.

Video marketing is one of the most effective ways for your business to engage on a personal level. Once you have engaged with a potential customer, you have also gained their trust.

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

There are many ways you can include video marketing into your digital marketing campaign.

  1. Direct Mail in an impressive, unique and innovative way.
  2. Delivering Pitches that leave a lasting memory.
  3. Announcements of products or services that will hold an audience’s attention.
  4. Instructions / Training – delivering complex messages in a clear and concise format.
  5. Product Presentation to showcase a product and an explanatory video simultaneously.
  6. Showreels – when you need to stand out from the competition and show what you can do in style.
  7. P.R – drawing attention to something special in a way that will get people talking.
  8. Point of Sale – create a crowd by letting the video do the talking.
  9. Promotional handouts – at events or exhibitions with a seriously impressive and engaging edge over your competitors.
  10. Invitations – with a seriously personal and unforgettable touch.

If you wish to engage with your target audience, increase conversion and awareness, using video for content delivery in your next marketing strategy is the way forward.

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