Why VideoPak Does More Than You Think

Why VideoPak Does More Than You Think  VideoPak Video BrochureVideoPak is an engaging and interactive tech in print solution that can promote behaviour change in your target audience because it is an innovative video content delivery tool that continues to wow and impress. It grabs and maintains their attention from the minute it is in a user’s reach.

Here at Fuse Innovation we have had the opportunity to consistently enhance the product functions by creating personalised solutions for a vast array of leading brand names, making us the leading manufacturer in VideoPaks / Video brochures.
As experts in the design of tech + print products for communications and content delivery, we have a sincere desire to help put bold, interesting and engaging solutions at the heart of everything we do.

Brands and agencies are constantly striving to fight for the attention of their clients and this has proved to be challenging in a world that is bombarded with endless marketing messages. Therefore, building a strong relationship that holds a strong connection with your client; using attention and visual perception is important.

Research by Nilli Lavie, PROFESSOR OF PSYCHOLOGY AND BRAIN SCIENCES UCL has identified a significant distinction between information overload situations and people’s likelihood of shutting out information known as ‘in attentional blindness’ or ‘attentional blink’.

So, how can VideoPak help you in your next marketing campaign?

VideoPak uses multi-sensory technology which appeals to three human senses; vision, hearing and touch. We are also able to personalise your VideoPak to appeal to the remaining two senses; smell and taste. Our design and creative possibilities are endless because we are always open to new design concepts to suit your requirements.

OUR CUSTOMERS HAVE USED VIDEOPAK, NOT ONLY BECAUSE THE PRODUCT IS ENGAGING, INTERACTIVE, CREATIVE AND MEMORABLE, HELPING THEM STAND OUT HOWEVER ALSO BECAUSE IT HAS GENUINELY HELPED THEM SOLVE ONE OR MORE KEY BUSINESS CHALLENGES, SUCH AS:

  • retaining existing business
  • winning new business
  • amplifying brand exposure
  • improving ROI

Jane Raymond, PROFESSOR OF EXPERIMENTAL CONSUMER PSYCHOLOGY AT THE UNIVERSITY OF WALES identified the relevance of visual perception and emotion on a customer when it is combined.

VideoPak combines both emotion and visual perception straightaway giving a stronger connection over traditional media strategies used which prove not to be as successful as tech in print solutions such as VideoPak. Whilst appealing to the senses and exposing the user to a greater in depth understanding of the video marketing message the brand is trying to convey, VideoPak gives a sense of mystery and need for exploring further entailing a stronger concentration on the video content.

VideoPak is unique which gives the user the feeling of ownership and therefore, the user feels obligated to keep it and not dispose of it. This allows the user to bond with the product, video content and the brand.

If reading this has given you the inspiration to want to implement VideoPaks into your next marketing campaign please contact Fuse to explore the new generation of VideoPak technology.

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