Why You Should Be Using Video Marketing in 2021

Video can take your marketing campaigns to the next level.

It’s a highly effective form of content enabling you to connect, communicate and engage with your target audience on a deeper level.

Many companies and brands that use video in their marketing campaigns often see greater results in less time than with other marketing tools.

Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)

Video marketing gives you a unique opportunity to connect with your target audience, existing clients and new prospects.
It continually wins over customers and it is safe to say video content is important to both customers and brands.

72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster) and 79% of people say they’ve been convinced to buy or download a piece of software or app by watching a video (Wyzowl)

Video content gives viewers more to work with. It takes static content and transforms it into interactive and engaging content that’s fun to digest and easy to consume. It is quickly becoming many customer’s preferred way to interact with brands.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (Insivia)

There are many things you can do to make your video marketing more effective for your business with some additional thought and planning.

  • If your customers take interest in you, you need to ensure you publish regular video content to maintain customer engagement and keep their interest.
  • Keep your marketing videos clear, concise and honest. Ensure you talk to your customers on a social level, avoiding a hard sales pitch. Make sure your customers know that they come first.
  • Make sure your content is engaging, interesting and appeals to your target audience. If content doesn’t coincide with the rest of your brand DNA you’ll easily loose their attention.
  • Create video marketing content that stands out, is memorable and creates a buzz about your products/services.

83% of video marketers say video has helped increase the average time their visitors spend on the page (Wyzowl)

We offer many tech in print solutions that can deliver video content and show you the potential of video marketing and why video marketing is an important aspect of your next marketing strategy.

We create and design VideoPak video books which are excellent at delivering unprecedented results for video marketing, business communications and content delivery. They are a perfectly balanced physical + digital marketing tool.
We’ve worked with many of the world’s most renowned brands and agencies to help them deliver their message in style.

To discover how VideoPak can successfully deliver your video marketing content in your next marketing campaign contact our Fuse Sales Team Today.